Superior Ford

The 2012 Ford Focus has finally hit the lot at Superior Ford in Siloam Springs and Arkansas drivers will soon be seeing the Focus EV.

The new Focus Focus EV can handle a 100 mile per gallon equivalent (MPGe) range, with only an hour to add 30 miles to its range. The car also features Ford's MyFord Touch and MyFord Mobile information systems.

Production of the 5 seat hatchback EV has already begun at…

2011 was a historic year at Ford, and they're just getting started. Check out what advancements the company made in high performance and green car technology:

Ford revolutionized their EcoBoost engine with a powerful 365-hp twin-turbo 3.5 liter V6. This powerplant has been implemented in many Ford vehicles, including their best-selling Ford F-150.

Next year, EcoBoost will launch 1.6 and 2.0 liter models with optional powertrains that provide more mpg. The…

Back in 1986, the Ford Taurus hit dealership lot. Since then, this vehicle has become one of the best selling sedans in North America, and without a doubt one of Ford's staple cars.

When the original Taurus was released back in 80's it wasn't a boxy hunk of metal, but a light, fiberglass curvy masterpeice, which influenced many other car companies to rethink vehicle design. Since Taurus launched through 2007, Ford has…

With the LA Auto Show underway, automakers are introducing a variety of new vehicles, including the highly anticipated 2013 Ford Escape Crossover. Those attending LAAS were pleasantly surprised by a great number of updated models coming from Ford within the next few years.

If you can't wait for 2013, check out Superior Ford in Siloam Springs, for the latest Escape models, along with all other quality vehicles by Ford. But some are willing to…

Ford is working on a new hybrid powertrain for their Ford Fusion, as well as the C-Max concept. Reports state this engine will gain in miles per gallon output, while costing less. How is that even possible?

Future models coming to Superior Ford in Siloam Springs will include this engine, that (according to the auto maker) "will cost 30 percent less."¹

How exactly does Ford achieve this? First off, they don't use one…

Ford researchers have revealed that car buyers have strong color preferences and would go to a different dealership if they couldn't get a car in their color of choice. While the most popular car colors remain white, black, silver and gray, Ford is increasing their color palette this year with choices like Ginger Ale, Kodiak Brown and even an icy-green color called Frosted Glass.

Ford actually spends a lot of time on color, using…

Ford has designed a way for drivers to receive text massages and drive at the same time. The most recent (free) update to the Ford SYNC software features Message Access Profile (MAP) streams and reads incoming texts out loud, allowing the driver to keep both hands on the wheel and both eyes on the road.

The technologically-advanced SYNC, G1 V3.2.2, works with Gen-1 equipped Ford models from the 2011 and 2012 model years…

Ford redesigned the new Focus with, well, a keen focus on fuel economy. The SE trim with the SFE Package delivers up to 40 mpg highway. However, Ford Racing saw behind the Focus sedan's conservative ways and tweaked it for the track. The result: an all-new Ford Focus ST-R racer.

Of course, Ford Racing saw the Frankfurt Motor Show as the premier opportunity to introduce its speedy new Ford Focus ST-R racer. Fast, nimble…

Scan the cars available in the market today and you'll quickly see 40 miles per hour (mph) is about as good as it gets for a standard petrol or diesel...a bit over 40, for a hybrid. But you know, Ford just loves to break barriers. And, that's exactly what they've done with their new Ford Focus model. In the name of good sportsmanship (ahem, showing up their competitors), they've made…

It's hard to grasp the fact the CDs are actually becoming an outdated technology, but Ford's latest initiative more than proves it. Just like how floppy discs gave way to optical drives, the CD players in cars are now giving way to streaming technologies, like those found in the Ford Sync system. That is why we here at Superior Ford are not overly worried about the American automaker's choice to eventually discontinue…